Promoting the Philippines: A Global Travel Destination

In a new collaboration that runs until 15th December 2024, Agoda and the Tourism Promotions Board (TPB) of the Philippines have joined forces to boost the country’s appeal as a top tourist destination. This partnership is designed to increase inbound tourism with travel periods extending until 31st March 2025. By leveraging marketing resources, the two organizations aim to enhance the Philippines’ visibility on the global stage, enticing travelers with the country’s rich cultural and natural beauty.

Agoda and TPB will roll out exclusive discounts and co-branded marketing campaigns, highlighting not only the Philippines’ famous attractions but also its hidden gems. These promotions will be showcased prominently on Agoda’s platforms and the Travel Philippines mobile app.

The Philippines has consistently been recognized for its tourism offerings, having been named Asia’s Leading Beach Destination for the seventh year and Asia’s Leading Dive Destination for the sixth consecutive year at the 2024 World Travel Awards. Boracay, a beloved island, has also earned accolades as Asia’s Leading Luxury Island Destination.

Maria Margarita Montemayor Nograles, Chief Operating Officer of TPB, emphasized the importance of the partnership, stating, “We are excited to collaborate with Agoda again to enhance the travel experience for both new and returning visitors to the Philippines. This partnership will help us promote our unique destinations and create memorable experiences for our tourists through innovative digital marketing.”

Agoda’s commitment to supporting Philippine tourism extends beyond this current campaign. In 2021, they were the first digital travel platform to offer quarantine packages during the COVID-19 pandemic. In 2023, their Eco Deals Program, in collaboration with the World Wildlife Fund, promoted sustainable tourism in key areas such as Tubbataha Reefs Natural Park and Donsol, Sorsogon.

This partnership is another step toward promoting the Philippines as a must-visit destination for travelers around the globe, offering an experience that blends modern convenience with breathtaking natural beauty and deep cultural heritage.